but as I understand these new matching algorithms, there's no direct profit in it for betfair; they are reducing the risk by ensuring punters get the best price available. This should reduce average spread and hence increase the competitiveness of their product... and potentially increase profits through higher volumes.
i would expect to see betfair introduce changes that drive profits - however they need to do that. High-volume, low-profit per bet bots don't drive profits, so arguably discouraging them is nothing for betfair to worry about. You could argue that the bots add liquidity and that is a good thing, i guess.