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looks like there some good improvements in the new API that is in the works. JSON based, more complete data in fewer calls, new data and some changes to provide virtual odds which will let me delete some of my more dubious code.
And this looks interesting - some form of hosted betfair application environment.
Not sure exactly what will be possible with it. I guess you have to think along the lines of the facebook games api, but in betfair. i.e. lots of third party content providers can create new products or services. They could even provide the ability to create your own market?